Defeating dyslexia
- By Hannah Mahony -
- Aug 01, 2012
When something goes wrong, what’s your first response? Perhaps when confronted with an issue such as dyslexia, it’s simple to panic and assume defeat.
Richard Branson has always objected this notion and suggests turning your negative into a positive – just as he’s done with his personal dyslexia.
In a recent article by Richard published in Business Day, the Virgin Founder talks of the ways in which he transformed his learning disability into a successful business aid. He said: "My different way of thinking helped me build the Virgin Group and contributed greatly to our success. My dyslexia guided the way we communicated with customers.”
From cutting out jargon within ad campaigns to navigating team challenges – dyslexia hasn’t prevented Richard, nor did it prevent fellow dyslexics Thomas Edison, Henry Ford or Albert Einstein, from achieving their dreams.
“If you are dyslexic, it is important that you do not allow yourself to feel inferior just because you can’t spell every word in the dictionary. Vary your activities and interests so you can uncover your strengths.”
Read the full article on the Business Day website.
By Hannah Mahony. Social engagement executive, Virgin Group Digital. Tweets @hannahmahony
