What it means to be a Branson Centre entrepreneur

Larren Peart

Just recently the Branson Centre of Entrepreneurship, Caribbean welcomed its fourth cohort of promising entrepreneurs. Larren Peart, who runs a technology driven market-research company called Focus Research Ltd., is one of the 17 new recruits. In todays guest blog he describes his experience of being chosen, after making it through a competitive application and assessment process...

As if being shortlisted wasnt thrilling enough, I was invited to attend Assessment Day at the Branson Centre of Entrepreneurship, Caribbean. I had very high expectations, as the Branson Centre is the brainchild of one of my favorite global success stories, Richard Branson. I was asked to prepare a pitch for this day, but instead decided to make this my first challenge and just wing it. A successful entrepreneur must always be ready for impromptu elevator pitches.

On the day, I immediately felt welcomed upon arrival and was impressed with the open concept design of the Centre. I reasoned this was to further foster ease of collaboration amongst candidates and mentors alike. Additionally, I was glad to find out that the other candidates were from various backgrounds. It was evident to me at that point that if accepted, this would be a multi-faceted learning experience where I could also benefit from my fellow entrepreneurs own experiences.

After introductions, we were put into two groups and given a case study where we were to assess and determine the feasibility of a pending business acquisition. Luckily, I have a personal obsession with the TV shows Shark Tank and Dragons Den and I was able to draw on things I have learnt from them. This greatly assisted with my approach to the case study. Then, it was pitch time. After gathering my nerves, I delivered my best ten minute elevator pitch to two very inquisitive Branson Centre team members who were genuinely interested in my business, Focus Research Ltd., which is a technology driven market research company delivering real time survey results at a fraction of the traditional costs.

An in-depth interview followed, where I was grilled for the better part of 25 minutes on every aspect of my business and aspirations. I was forced by the questions posed to consider particular aspects of myself and my business that I may have overlooked prior. I was indeed grateful for this and remember thinking that it was for this reason I had applied in the first place. I am certainly looking forward to being a part of Cohort 4 and have no doubt that I will gain a level of thought and mentorship that will empower me to think critically and make the best decisions for my business going forward.

To read more about Cohort 4 and the Branson Centre of Entrepreneurship Caribbean, check out the latest 2013 B:Inspired eZine. Alternatively, subscribe for regular email updates from the Branson Centre of Entrepreneurship Caribbean.

The Branson Centre of Entrepreneurship, Caribbean is a joint initiative between Virgin Unite and Virgin Holidays.

Get personalised content recommendations based on your Facebook activity

Connect with Facebook

You are logged in with Facebook

facebook profile image

Connecting...
log out