The Virgin brand
- Oct 10, 2008
To add to Richard's post and Catherine's post about the strength of good branding - I agree that, very simply, branding is a promise to a customer about goods or services. A good brand needs to say what is it, how will it work, what the cost is and what its value is. Conveying a message very quickly in today's busy world is key.
We know that Virgin does it well as our customers understand the values of our products. Our like for like marketing spend is far less than competitors because we have such a clear identity. People have a clear vision of what the brand is meant to say. Significant values carry across whatever the service is.
