Richard Branson's top 3 sales tips
- By Jack Preston -
- Jul 11, 2012
Richard Branson has revealed some of his key sales tips, which he believes can help small businesses compete in a global market. “I am a great believer that you need this passion and energy to create a truly successful business,” explains the Virgin Group founder.
“First and foremost a successful business must have a sound knowledge of its market and understand how its product or service will be different, stand out and improve people's lives. If you ensure it responds to a real need in the market place then your business can punch well above its weight.”
Richard Branson’s top three sales tips are:
1. Make sure you know what your customer wants. Be focused on delivering an extremely high standard of product and service. Keep listening to them and react fast when things go awry.
2. Employ staff who believe in what they are selling and who would buy the product themselves. That knowledge and passion helps to sell your business far better than any advertising campaign.
3. Don't be afraid of taking risks. Come up with loads of ideas and encourage your team to do the same – it doesn't matter if some do not work – the very process of challenging the status quo will help you hone your product and improve your sales.
Do you agree with Branson? Have you any tips of your own that you’d be willing to share? Let us know below…