If you don’t live south of the African border, you probably thinking what in the world is ‘Lekker’.
Well, to explain the word lekker, here are a couple of colloquialisms; the South African weather is lekker. The gorgeous Charlize Theron is lekker. The 2010 World Cup is going to be lekker. Having Virgin Mobile in South Africa is very, very lekker.

Lekker = Awesome, Unbelievable, Fantastic, Great.

In the last three years Virgin Mobile, has established itself as a cheeky, cooler alternative in the cellular industry, inviting South African customers to ‘come on over’ to a network operator that speaks a language everyone can understand. Like simple rates and easy to understand payment plans (Virgin Mobile is South Africa’s 12th official language).

Virgin Mobile SA offers all the usual mobile products and services including voice services, SMS, MMS, GPRS and EDGE and international roaming.  But what really sets us apart and gets South Africans talking is our call rate – just 99c per minute, the lowest in SA. We are also the only operator to offer drop down call rates. Our customers pay up to 66% less per minute after the first 5 minutes of the day per day. Please don’t think we’d charge you for the first minutes of every call.

Exercised your thumb lately? South Africa has gone thumb crazy with our 1000 Free SMS’s every month on selected packages. We like to think of it as giving the competition the finger. Hey, for your first thumb exercise type in our web address with your thumb, or play our Thumbernator game on the web.  Enter a world riddled with creepies and crawlies who need to be squished and squashed.

You also don’t have to look twice to find us! Nationwide, we have 29 fun-lovin’ stores with professional sales people who know their stuff and understand what people are looking for.  Our products are also available in over 4000 retail stores, so customers can top up with airtime anywhere at any time.

Why not visit our website, read up more about Virgin Mobile SA, or have a peak at our Online Store. And if you find yourself south of the African border, come visit us, we are waiting to say howzit!

• virginmobile.co.za