Virgin Mobile Canada is on a mission to be Canada's most loved mobile company. We came here to shake up the mobile phone industry in this country and deliver the type of treatment, love, and good feelings that Canadians deserve but don't get anywhere else.
Right now Virgin Mobile Canada is tackling one of the biggest issues in the world head on. Our new "Screw You Recession!" campaign is designed to help people out, give them a laugh when they need it most, and show them how they can save cash - not only on mobile phones - but in every aspect of their lives.
After hearing the thoughts, worries and feelings of thousands of young Canadians, Virgin Mobile Canada has created the "Mood Meter." Ranging from Red ("Everything Sucks Huge") to Green ("The Recession Ain't Getting Me Down"), this five-stage colour-coded system reads the pulse of Canada's youth and reveals exactly what they're thinking. Virgin Mobile's Mood Meter is one of the first consumer research polls in Canada that looks exclusively at how the recession is impacting young people's lives, how they're feeling about the state of the economy and what the "R-rated word" Recession means to them.
The poll's first round of results shows that the majority of 17-35 year olds in Canada are anxious about their future. Of the young Canadians surveyed, 72% are worried about their future and 88% have already changed their shopping habits to save money.
To help out, Virgin Mobile launched a recession-busting website - screwyourecession.ca - to help people take control of their costs and read a positive, cheeky twist on how to beat the recession. The site is packed with tips, news and money saving ideas for every recessionsista.
The "Screw You Recession!" campaign kicked off with a huge billboard installation at Yonge and Dundas Square in downtown Toronto, Canada's busiest urban intersection, and will be matched by an outdoor and online marketing campaign, focusing on easy tips from real people on how to save cash, to make sure Canadians don't waste a single loonie during this "economic pause" and learn how to be chic-onomic!
From "Cheap First Dates" to "Weirdest Ways to Make Money During a Recession," the site takes a positive look at how we can band together to make it through tough times. Packed with tips, special offers and money saving deals, people can connect with screwyourecession.ca or through Virgin Mobile on Twitter - twitter.com/virginmobilecan.
Visit Virgin Mobile Canada at www.virginmobile.ca
