Authors
Latest Articles by Becca Lutwyche:
Winning in the digital marketplace
Today's guest blog focuses in on how to win on the digital battlefield, even when you're up against major brands... For decades big brands and companies have battled it out within the realms of advertising and within store. Ensuring that you win at these critical points has ofte…
Making money… the raison d’être of the entrepreneur?
There are many motivations behind the work of entrepreneurs, today's guest blog analyses them and tries to figure out if making money is still king... Often when one thinks about the concept of the entrepreneur, we think of those individuals who have amassed great wealth for the…
Where is the best place for entrepreneurship?
Where is the best place for entrepreneurship? This guest blog makes the case for the US as a paradise for new entrepreneurs... It is undisputed that since the economic downturn occurred in the late 2000s, instigated by problems stemming from the United States subprime mortgage m…
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